Tips to Create Effective Sales Pages

If you already have a sales page, or are planning to build one soon, you should check out a post from my buddy Karl Staib, titled 10 Tips to Create a Sales Page that Converts Prospects to Customers. Karl goes through the strategies that worked well on his own sales pages, including the best practices of the industry.

For instance, here’s one of the strategies mentioned, which many people overlook:

4. Share Your Technique

Giving people advice that is valuable can be a little surprising to people. Many companies will hide their best information from you, so you have to hire them. When you show people that you are confident in your work, they will be drawn to you.

It’s why I offer people a free product launch e-course when they sign-up for my newsletter updates. I know that they could probably use this information to make 10%-20% more money off their launch, but that’s ok. The people I want to be on my list and hire me will know that this is still a small percentage of everything I know. If they hire me, I could probably increase their sales by 30%-50%.

I tell people upfront the 3 biggest mistakes that they can make on their sales page free-of-charge. They might go back to their sales page and start working on these three mistakes, and that’s ok because they probably wouldn’t have hired me anyway. The people who do hire me know that I know my craft and I will help them increase their conversion rate and save them time and money.

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