Google Analytics Offers Real Time Tracking Now

Google Analytics has been the leader of web analytics software and services for a while already, but there was one area where they suffered from the competition: real time statistics.

That is, you weren’t able to see how many visitors were visiting your site at that particular moment, what pages they were visiting, where they were coming from and so on. Some competing services offered this feature, though, and many people loved it.

Well, no longer. Yesterday Google announced a bunch of new features to Analytics, including real time tracking. Here’s a quote:

The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

If you use Analytics and want to use this new feature you’ll need to switch to the new interface, and then look for “Real Time Reports” under the Dashboard. The feature should be available to all users already, so check it out.

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