Google Launches Tool to Let You Block Links

A while ago I talked about the Penguin update, and about how many webmasters and site owners were now doing something we would never have imagined a couple of years ago: they are contacting other sites to stop linking to them and to remove previously placed links.

Well, it looks like Google notice all the buzz and decided to go along. Yesterday it announced aDisavow Links tool inside the Webmasters Central. If you have low quality or spammy sites linking to you and would like to remove those links you can now use that tool and Google will take care of it.

Who should do it, though? Here’s quote from a Search Engine Article:

Who should use the new tool? It’s been primarily designed for those who were impacted by Google’s Penguin Update, which in particular hit web sites that may have purchased links or gained them through spamming.

In the wake of Penguin, panic ensued among some SEOs and publishers. Some wanted a way to ensure that they could discount bad links and start fresh. Others worried that people might point bad links at their sites in an attempt to harm them with “negative SEO.” A new business of people charging to remove links was even born.

Things got worse in the summer when Google released a new set of link warnings that didn’t clarify if publishers really had a problem they needed to fix – if they could – or not.

Luckily most of my websites weren’t hit by Panda or Penguin, so I guess I won’t be using the tool. What about you?

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