Careful with Guest Blogging for SEO Purposes Only

If you are doing guest blogging solely to acquire links, especially with optimized anchor texts, with the goal of improving your SEO and the search rankings of your pages, well, stop!

It’s has been rumored for a while that Google was starting to frown upon those practices, but now it’s confirmed, straight from the horse’s mouth.

Here’s a quotation from a post Matt Cutts wrote this week, titled The decay and fall of guest blogging for SEO:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more.

I wouldn’t be surprised to see some sites actually getting penalized for this type of guest blogging in the future.

The post is quite long and has some videos too, so check it out.

That all being said, legitimate guest blogging where the main goal is to spread the word about your site or product and to reach a new audience is going to be fine according to Matt. Here’s what he wrote:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.

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