Having a clear idea about what people are searching for is always useful. While you should not write articles exclusively to meet the most searched terms it is often possible to optimize the choice of words without affecting the content quality.
Suppose you are writing a post about a really funny image that you found on a website. Should you title this post “Check out this funny image” or “Check out this funny picture”? Probably the latter since the term “funny picture” is 39 times more searched than “funny image”.
How do you find the most searched terms? There are many ways to do that, one of the easiest ones though is to download a free software called Good Keywords V2. The software will report the most searched terms around specific keywords using the data from Yahoo!, Ask and Overture (Yahoo’s Search Marketing program).
Apart from keyword research you can also use Good Keywords V2 to investigate misspelled words and link popularity for particular sites.
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